“I’m still in shock!”  – the response from Peggy Le Friec when anyone asks her reaction to being voted Guernsey’s best Customer Service Professional of 2011.

Peggy is an institution at B & Q in Guernsey, where she has spent more than 30 years of her working life.

Her natural smile and helpful attitude is simply part of her nature and she firmly believes it is “just being yourself” that makes people appreciate good customer service.

Manager of the Guernsey store, Mike Penney, had always harboured a hope that his lady would triumph and was there on the night when she picked up her prize.

“I deliberately didn’t tell Peggy she had been nominated, I just told her that a few of us from the store had been invited along to the awards and would she like to come”, he explains.

“I secretly hoped Peggy’s name would be read out as she is such a credit to us all and a leading example of just how good customer service can be for a business  – particularly in this tough economic climate. It really can make all the difference.”

Once the shock had died down on the day itself, Peggy realised just how many of the store’s customers must have put pen to paper explaining their reasons for considering her a deserved winner.

“I am living proof that age isn’t a hindrance to anything” said Peggy.

“Being helpful and polite to customers is what it’s all about – and it’s rewarding to know when you have sorted out a problem for someone. And you’re never too old to do it even better!”